2 May 2025

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4

min read

CS Civils website case study

At GraphixMarketing, we work with companies that want their online presence to match the quality of their work — and Civils & Groundworks was no exception. Specialising in civil engineering and groundworks services across the UK, their team needed a website that reflected both professionalism and trust.

But their previous site just wasn’t cutting it.

The Challenge

When Civils & Groundworks came to us, their website was:

  • Visually outdated, with a design that no longer represented the scale or quality of their work

  • Lacking structure, which made it hard for users to find key information or navigate their service areas

  • Content-light, with very little detail on the scope of their projects or credibility

  • Not mobile-optimised, making it difficult for site visitors to browse on the go

For a company winning serious contracts and delivering top-tier work, the website wasn’t telling the right story.

Our Approach

We approached the redesign with a clear goal: create a clean, credible, and conversion-friendly website that builds trust with site visitors — especially site managers, developers, and commercial buyers.

Here’s what we delivered:

  • Modern, responsive web design that looks sharp on desktop and mobile

  • Clear service pages outlining what they do and where they work

  • Trust-building content including client logos, accreditations, and a strong about page

  • Professional imagery to showcase machinery, on-site work, and capabilities

  • Simple navigation so users can quickly find what they need

We also paid close attention to SEO structure — optimising titles, meta descriptions, and on-page content to ensure the site is primed to rank for relevant local and national searches.

The Result

The new CS Civils & Groundworks website now reflects the professional, capable team behind the business. Whether a potential client is looking for groundworks in the Midlands or civil engineering support on a large-scale build, the website now acts as a strong first impression.

Since launch, the team has:

  • Seen a noticeable increase in online enquiries

  • Received positive feedback from both clients and partners

  • Felt more confident sharing their site in tenders and networking conversations

Final Thoughts

Your website should act as your best sales asset — especially in industries like construction where trust, scale, and credibility matter. For Civils & Groundworks, this redesign is more than a visual upgrade — it’s a competitive advantage.

Need help building a better online presence for your business?
GraphixMarketing designs professional, high-performing websites for construction and trade businesses across the UK.

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